Posts Tagged ‘marketing methods’
Small business owners have the potential to have the upper hand in today’s economy. The trick is for them to know which tools/methods to use in order to stay in front of their prime audience of customers/clients/consumers.
We are fortunate to have a huge www (world wide web) or Internet highway system that leads all across our country and many other countries around the globe. We can send any information at such speed; it can reach our neighbor or Zimbabwe at the same time!
It is estimated that traffic on the web is going to quadruple in just the next couple of years! Now is the time to establish your business’ presence online and establish your brand.
The fact is….some businesses will wait. The reasons are many, whether it is time, money, denial, or being unsure how to start….but now is the time to start to gathering a social following.
Some business owners still think the Yellow Pages or newspaper is the way to go! Whoo….are they in trouble! Some business owners think PPC (Pay per click ads) or buying traffic is the way to go…and while they’re at least in the neighborhood….that neighborhood is going downhill as well. That’s what is amazing about the Internet, it’s constantly changing.
Truth is, consumers want interaction. They want to see other consumers have an experience and hear how it went. Traffic is no longer ####’s. It’s about relationships. Those take time to build and so you can see why time is of the essence.
Take advantage of new technology and new methods to grow your online presence. Seek a consultant to learn about customized options for your business. Not all methods are ideal, depending on what services or products you offer.
NOW is the time….